Overview
A heartwarming branding project for Bunny Café, a unique concept that combines coffee, community, and compassion. The café not only offers a warm, welcoming space to enjoy specialty coffee but also creates a safe haven where guests can spend time with bunnies. Part of every purchase goes directly to support local bunny shelters, making each visit meaningful. The brand identity was designed to feel playful yet trustworthy, blending soft visuals, gentle color palettes, and friendly typography to reflect both the cozy café atmosphere and the important cause behind it.
Goals
Project Focus:
- Brand Strategy & Positioning — capturing the balance between a professional coffeehouse and a heart-driven animal welfare initiative.
- Visual Identity — logo, color palette, and typography that radiate warmth, playfulness, and kindness.
- Brand Book — delivered with logo guidelines, color usage, typography, imagery style, and real-world mockups (cups, menus, signage, merchandise) to ensure consistent storytelling across every touchpoint.
- Emotional Connection — designing a brand that not only attracts coffee lovers but also builds awareness and empathy for bunny shelters.
Business & Social Impact:
- Created a recognizable and lovable identity that helps attract both café visitors and supporters of animal welfare.
- Strengthened community engagement by clearly communicating the mission: every coffee supports local bunny shelters.
- Designed a scalable branding system that extends naturally to social media, merchandise, and events.
- Supported both business growth and animal advocacy, proving that design can inspire positive change.
let’s work —Together
© 2025 | Siyana Hadzhieva