Overview
A comprehensive branding project for C-SQUARED Studio, specializing in digital strategy and online presence optimization. The visual identity—including logo, color palette, typography, and brand voice—was designed to project confidence, clarity, and strategic forward-thinking. The result is a cohesive brand system that visually communicates C-SQUARED’s expertise in digital networking, strategy, and growth.
Goals
Project Focus:
- Brand Strategy & Positioning — clarified the studio’s core values and voice to resonate with clients looking for strategic digital guidance.
- Visual Identity System — created a distinctive logo, versatile color palette, and typography that reflect both modern professionalism and digital fluency.
- Brand Book — delivered a full brand guide detailing logo usage, colors, typography, tone of voice, and real-world mockups to ensure consistent identity application across all touchpoints.
- Implementation Support — collaborated with the client to guide consistent brand use across website, social media, presentations, and digital communications channels.
Business Impact:
- Elevated C-SQUARED Studio’s market positioning, helping them stand out in a competitive digital strategy field.
- Enhanced brand clarity and coherence, making it easier for clients to recognize and connect with their services.
- Established a scalable branding system that supports growth and enables seamless future marketing and content creation.
- Built a foundation for improved client trust and higher-quality partnerships through a strong, professional visual identity.
let’s work —Together
© 2025 | Siyana Hadzhieva